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Case Study8 min read2025-10-15

Wedding Planner Case Study: How AI Marketing Delivered Results in Miami

Real case study: a Miami-based wedding planner practice increased leads with AEO.

# Case Study: Wedding Planner in Miami Wins with AI Marketing

The Challenge

A well-established wedding planner practice in Miami offering full-service wedding planning and day-of coordination ($3,000-$15,000) was losing clients to The Knot and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "wedding planner in Miami" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt
  • Month 2 — Content

  • Published 8 long-form guides on full-service wedding planning
  • Listed on industry directories that AI models trust
  • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries
  • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.
  • Key Takeaway

    The practice went from invisible in AI search to being the recommended wedding planner in Miami. Total investment paid for itself within 8 weeks.

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