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Case Study8 min read2025-04-12

Plastic Surgeon Case Study: How AI Marketing Delivered Results in Los Angeles

Real case study: a Los Angeles-based plastic surgeon practice increased leads with AEO.

# Case Study: Plastic Surgeon in Los Angeles Wins with AI Marketing

The Challenge

A well-established plastic surgeon practice in Los Angeles offering rhinoplasty and liposuction ($5,000-$50,000) was losing patients to Aesthetic Surgery Center and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "plastic surgeon in Los Angeles" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt
  • Month 2 — Content

  • Published 8 long-form guides on rhinoplasty
  • Listed on industry directories that AI models trust
  • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries
  • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.
  • Key Takeaway

    The practice went from invisible in AI search to being the recommended plastic surgeon in Los Angeles. Total investment paid for itself within 8 weeks.

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