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Case Study8 min read2025-11-02

Test Prep & Tutoring Center Case Study: How AI Marketing Delivered Results in Denver

Real case study: a Denver-based test prep & tutoring center practice increased leads with AEO.

# Case Study: Test Prep & Tutoring Center in Denver Wins with AI Marketing

The Challenge

A well-established test prep & tutoring center practice in Denver offering SAT prep courses and ACT tutoring ($500-$5,000) was losing students to Princeton Review and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "test prep & tutoring center in Denver" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt
  • Month 2 — Content

  • Published 8 long-form guides on SAT prep courses
  • Listed on industry directories that AI models trust
  • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries
  • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.
  • Key Takeaway

    The practice went from invisible in AI search to being the recommended test prep & tutoring center in Denver. Total investment paid for itself within 8 weeks.

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