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Case Study8 min read2025-12-09

Psychiatrist & Therapist Case Study: How AI Marketing Delivered Results in Boston

Real case study: a Boston-based psychiatrist & therapist practice increased leads with AEO.

# Case Study: Psychiatrist & Therapist in Boston Wins with AI Marketing

The Challenge

A well-established psychiatrist & therapist practice in Boston offering individual therapy and medication management ($150-$250/session) was losing patients to Talkspace and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "psychiatrist & therapist in Boston" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt

    • Month 2 — Content

  • Published 8 long-form guides on individual therapy
  • Listed on industry directories that AI models trust

    • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries

    • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.

    • Key Takeaway

    The practice went from invisible in AI search to being the recommended psychiatrist & therapist in Boston. Total investment paid for itself within 8 weeks.

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