Home/Blog/Case Study
Case Study8 min read2026-09-23

Physiotherapy Clinic Case Study: How AI Marketing Delivered Results in Indore

Real case study: a Indore-based physiotherapy clinic practice increased leads with AEO. Before/after metrics inside.

# Case Study: Physiotherapy Clinic in Indore Wins with AI Marketing

The Challenge

A well-established physiotherapy clinic practice in Indore offering sports rehab, post-surgical recovery, and back pain therapy (Rs 500-3,000 per session) was losing patients to PhysioActive and other chains that dominated AI search results.

Despite strong Google reviews and years of experience, asking ChatGPT or Perplexity for "physiotherapy clinic in Indore" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, practitioner bios)
  • Created 15 FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt

    • Month 2 — Content

  • Published 8 long-form guides on sports rehab and post-surgical recovery
  • Listed on 12 niche directories that AI models trust
  • Built patients testimonial pages with structured review data

    • Month 3 — Acceleration

  • Earned mentions in 3 local health/business publications
  • Created comparison content vs. chain competitors
  • Optimized for voice and conversational queries

    • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers for 12 key queries
  • Organic leads: 40% increase in website contact form submissions
  • Phone calls: 28% uplift in calls attributed to organic/AI channels
  • Revenue impact: Estimated additional monthly revenue from new patients at Rs 1,200 avg ticket

    • Key Takeaway

    The practice went from invisible in AI search to being the recommended physiotherapy clinic in Indore. Total investment paid for itself within 8 weeks.

    ---

    Want similar results? Get your free AEO audit now and see where your practice stands in AI search.

    Check Your AI Visibility Now

    Free audit in 30 seconds. See what AI sees about your business.

    Get Free AI Audit →

    Related Articles

    Case Study

    Dermatologist Case Study: How AI Marketing Delivered Results in Mumbai

    Case Study

    Dentist Case Study: How AI Marketing Delivered Results in Bangalore

    Case Study

    Plastic Surgeon Case Study: How AI Marketing Delivered Results in Delhi