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Case Study8 min read2025-11-20

Pediatrician Case Study: How AI Marketing Delivered Results in Seattle

Real case study: a Seattle-based pediatrician practice increased leads with AEO.

# Case Study: Pediatrician in Seattle Wins with AI Marketing

The Challenge

A well-established pediatrician practice in Seattle offering well-child visits and childhood immunizations ($150-$300/visit) was losing patients to One Medical Kids and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "pediatrician in Seattle" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt
  • Month 2 — Content

  • Published 8 long-form guides on well-child visits
  • Listed on industry directories that AI models trust
  • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries
  • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.
  • Key Takeaway

    The practice went from invisible in AI search to being the recommended pediatrician in Seattle. Total investment paid for itself within 8 weeks.

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