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Case Study8 min read2026-12-14

Pediatrician Case Study: How AI Marketing Delivered Results in Vadodara

Real case study: a Vadodara-based pediatrician practice increased leads with AEO. Before/after metrics inside.

# Case Study: Pediatrician in Vadodara Wins with AI Marketing

The Challenge

A well-established pediatrician practice in Vadodara offering newborn care, vaccination schedules, and growth monitoring (Rs 500-5,000 per visit) was losing parents to Rainbow Children's Hospital and other chains that dominated AI search results.

Despite strong Google reviews and years of experience, asking ChatGPT or Perplexity for "pediatrician in Vadodara" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, practitioner bios)
  • Created 15 FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt

    • Month 2 — Content

  • Published 8 long-form guides on newborn care and vaccination schedules
  • Listed on 12 niche directories that AI models trust
  • Built parents testimonial pages with structured review data

    • Month 3 — Acceleration

  • Earned mentions in 3 local health/business publications
  • Created comparison content vs. chain competitors
  • Optimized for voice and conversational queries

    • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers for 12 key queries
  • Organic leads: 40% increase in website contact form submissions
  • Phone calls: 28% uplift in calls attributed to organic/AI channels
  • Revenue impact: Estimated additional monthly revenue from new parents at Rs 1,200 avg ticket

    • Key Takeaway

    The practice went from invisible in AI search to being the recommended pediatrician in Vadodara. Total investment paid for itself within 8 weeks.

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