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Case Study8 min read2025-09-05

Eye Clinic Case Study: How AI Marketing Delivered Results in Austin

Real case study: a Austin-based eye clinic practice increased leads with AEO.

# Case Study: Eye Clinic in Austin Wins with AI Marketing

The Challenge

A well-established eye clinic practice in Austin offering LASIK surgery and cataract removal ($2,000-$10,000) was losing patients to Visionworks and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "eye clinic in Austin" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt

    • Month 2 — Content

  • Published 8 long-form guides on LASIK surgery
  • Listed on industry directories that AI models trust

    • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries

    • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.

    • Key Takeaway

    The practice went from invisible in AI search to being the recommended eye clinic in Austin. Total investment paid for itself within 8 weeks.

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