Home/Blog/Case Study
Case Study8 min read2025-06-24

Lawyer Case Study: How AI Marketing Delivered Results in San Francisco

Real case study: a San Francisco-based lawyer practice increased leads with AEO.

# Case Study: Lawyer in San Francisco Wins with AI Marketing

The Challenge

A well-established lawyer practice in San Francisco offering corporate disputes and divorce filing ($5,000-$100,000) was losing clients to LegalZoom and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "lawyer in San Francisco" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt
  • Month 2 — Content

  • Published 8 long-form guides on corporate disputes
  • Listed on industry directories that AI models trust
  • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries
  • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.
  • Key Takeaway

    The practice went from invisible in AI search to being the recommended lawyer in San Francisco. Total investment paid for itself within 8 weeks.

    ---

    Want similar results? Get your free AEO audit now and see where your practice stands in AI search.

    Check Your AI Visibility Now

    Free audit in 30 seconds. See what AI sees about your business.

    Get Free AI Audit →