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Case Study8 min read2026-06-05

Lawyer Case Study: How AI Marketing Delivered Results in Pune

Real case study: a Pune-based lawyer practice increased leads with AEO. Before/after metrics inside.

# Case Study: Lawyer in Pune Wins with AI Marketing

The Challenge

A well-established lawyer practice in Pune offering property disputes, divorce filing, and GST compliance (Rs 5,000-5,00,000) was losing clients to LegalKart and other chains that dominated AI search results.

Despite strong Google reviews and years of experience, asking ChatGPT or Perplexity for "lawyer in Pune" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, practitioner bios)
  • Created 15 FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt

    • Month 2 — Content

  • Published 8 long-form guides on property disputes and divorce filing
  • Listed on 12 niche directories that AI models trust
  • Built clients testimonial pages with structured review data

    • Month 3 — Acceleration

  • Earned mentions in 3 local health/business publications
  • Created comparison content vs. chain competitors
  • Optimized for voice and conversational queries

    • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers for 12 key queries
  • Organic leads: 40% increase in website contact form submissions
  • Phone calls: 28% uplift in calls attributed to organic/AI channels
  • Revenue impact: Estimated additional monthly revenue from new clients at Rs 25,000 avg ticket

    • Key Takeaway

    The practice went from invisible in AI search to being the recommended lawyer in Pune. Total investment paid for itself within 8 weeks.

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