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Case Study8 min read2025-03-11

IVF Clinic Case Study: How AI Marketing Delivered Results in San Francisco

Real case study: a San Francisco-based ivf clinic practice increased leads with AEO.

# Case Study: IVF Clinic in San Francisco Wins with AI Marketing

The Challenge

A well-established ivf clinic practice in San Francisco offering IVF cycle and IUI ($10,000-$30,000) was losing patients to Kindbody and other chains that dominated AI search results.

Despite strong reviews and years of experience, asking ChatGPT or Perplexity for "ivf clinic in San Francisco" returned zero mentions of their practice.

What We Did (90-Day Sprint)

Month 1 — Foundation

  • Implemented full schema markup (services, pricing, credentials)
  • Created FAQ pages targeting exact AI queries
  • Unblocked AI crawlers and added llms.txt

    • Month 2 — Content

  • Published 8 long-form guides on IVF cycle
  • Listed on industry directories that AI models trust

    • Month 3 — Acceleration

  • Earned mentions in high-authority publications
  • Optimized for conversational queries

    • Results After 90 Days

  • AI citations: From 0 to appearing in ChatGPT, Gemini, and Perplexity answers
  • Organic leads: 40% increase in inquiries
  • Revenue impact: Total investment paid for itself within 8 weeks.

    • Key Takeaway

    The practice went from invisible in AI search to being the recommended ivf clinic in San Francisco. Total investment paid for itself within 8 weeks.

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