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NAP Consistency Audit Toolkit
Tools and templates to ensure your business Name, Address, and Phone number are consistent across all directories and platforms.
NAP Consistency: The Foundation of AI Visibility
What is NAP?
Name, Address, Phone â the three pieces of information that must be identical across every online presence.Why NAP Consistency Matters for AI
AI systems cross-reference multiple sources to verify business information. If your name is slightly different on Google vs Zocdoc vs your website, AI may:- Think they're different businesses
- Lower your trust score
- Not recommend you at all
Common NAP Mistakes
| What's Wrong | Example | Fix |
|-------------|---------|-----|
| Name variations | "Dr. Sterling's Clinic" vs "Sterling Skin Care" | Pick ONE exact name |
| Address format | "Suite 200, 5th Avenue" vs "2nd Fl, Fifth Ave" | Use ONE exact format |
| Phone format | "(212) 555-0198" vs "+1 212-555-0198" | Use (212) 555-0198 |
| Old address | Moved 2 years ago, old address on 3 directories | Update ALL directories | - Google Business Profile
- Your website (header, footer, contact page)
- Zocdoc / Healthgrades / relevant directories
- Yelp
- Bing Places
- Social media profiles
- Email signatures
- Business cards and print materials
#### Step 3: Fix Inconsistencies
NAP Audit Steps
#### Step 1: Define Your Master NAP Write your exact business name, full address, and phone number. This is your "master" version.
#### Step 2: Check These Platforms
#### Step 4: Monitor Monthly Set a monthly reminder to check your top 10 listings for NAP accuracy.
NAP Template
Business Name: [Exact Legal Name]
Address Line 1: [Street Address]
Address Line 2: [Floor/Suite/Building]
City: [City]
State: [State]
ZIP: [XXXXX]
Country: United States
Phone: +1-XXX-XXX-XXXX
Email: [primary@email.com]
Website: https://[yourdomain.com]