DIY AI Visibility Audit Guide

How to Audit Your AI Visibility (DIY Guide)

Follow these 7 steps to check if AI recommends your business.

Step 1: Search Yourself on ChatGPT

Open ChatGPT and search:

• "Best [your service] in [your city]"
• "Recommend a [your profession] in [your area]"
• "[Your business name] reviews"

  Score: Are you mentioned? Named specifically? Recommended?

  Step 2: Check Google AI Overviews

Search on Google:
• "Best [your service] near me"
• "[Your service] in [your city]"

  Look for the AI Overview box at the top. Are you mentioned?

  Step 3: Search on Perplexity

Go to perplexity.ai and search:
• "Who is the best [your profession] in [your city]?"
• "Top [your service] providers in [your area]"

  Does Perplexity cite your website?

  Step 4: Check Your Schema Markup

1. Go to Google Rich Results Test 2. Enter your website URL 3. Check if it detects: LocalBusiness, FAQPage, AggregateRating

Score: How many schema types are detected?

Step 5: Check AI Crawler Access

1. Visit yoursite.com/robots.txt 2. Look for blocks on: GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot

If any are blocked, AI literally cannot see your website.

Step 6: Check llms.txt

Visit yoursite.com/llms.txt

Does it exist? Is it complete?

Step 7: Check Directory Consistency

Search your business on:
• Google Business Profile
• Practo / JustDial / relevant directories
• Your own website

  Is the Name, Address, Phone (NAP) identical everywhere?

  Scoring

Award yourself 1-10 points for each step:
• 60-70: AI-Optimized — you're in great shape
• 40-59: Decent foundation — key gaps to address
• 20-39: Significant issues — competitors are ahead
• Under 20: AI-Invisible — urgent optimization needed

  Want an automated score? Use our free tool →