Should My Google Ads Agency Also Handle AEO?
Why traditional Google Ads agencies struggle with Answer Engine Optimization (AEO), and whether you should hire a specialized AEO agency for ChatGPT visibility.
Traditional Google Ads Agency
Pros
Cons
Specialized AEO Agency
Pros
Cons
Our Verdict
While a traditional Google Ads agency is perfect for managing paid PPC campaigns, Answer Engine Optimization requires a fundamentally different technical skill set focused on LLM data structuring and entity authority. For best results, use a specialized AEO agency alongside your PPC efforts.
Frequently Asked Questions
Should my google ads agency also handle aeo?
Typically, no. Traditional Google Ads agencies are built around paid media buying and bid optimization. AEO requires deep technical SEO, structured data architecture, and an understanding of how LLMs retrieve information—skills rarely found in standard PPC teams.
Why can't my PPC agency just add AEO to their services?
AEO is closer to technical SEO than paid search. It involves knowledge graph optimization, complex schema deployment, and creating AI-friendly assets like llms.txt, which are entirely outside the scope of PPC management.
What is the ROI of using a specialized AEO agency versus just doing Google Ads?
Google Ads provides instant traffic but costs scale infinitely with clicks. AEO builds compounding organic visibility; once an AI model recommends you, you don't pay per click. AEO generally delivers a 5-10x higher long-term ROI.