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Technical Guide12 min read2025-10-08

Schema Markup for Wedding Planners: Step-by-Step Guide

Learn how to implement LocalBusiness schema markup for your wedding planner practice. Boost AI visibility with structured data.

# Schema Markup for Wedding Planners: Step-by-Step

Why Schema Matters for AI Visibility

AI models like ChatGPT and Gemini parse structured data to understand your business. Without `LocalBusiness` schema, your wedding planner practice is just unstructured text to them.

Step 1: Base Business Schema

Add `LocalBusiness` JSON-LD to your homepage with:

  • Business name, address, phone, hours
  • `priceRange`: "$3,000-$15,000"
  • `serviceType`: "full-service wedding planning", "day-of coordination"
  • Step 2: Service-Level Schema

    Create individual `Service` or `MedicalProcedure` entries for each offering:

  • full-service wedding planning — include cost, duration, description
  • day-of coordination — include recovery time, expected results
  • Step 3: Review & FAQ Schema

    Add `AggregateRating` and `FAQPage` schema for common questions like:

  • "How much does full-service wedding planning cost?"
  • "Is day-of coordination covered by insurance?"
  • Step 4: Validate & Monitor

    Use Google's Rich Results Test and Schema.org validator. Check monthly that AI assistants accurately reflect your services and pricing ($3,000-$15,000).

    Competitor Benchmark

    The Knot has partial schema implementation. Full LocalBusiness markup puts you ahead in AI answer extraction.

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    Need help implementing schema? Book a free AEO audit and we'll review your current markup.

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